Dara Treseder

Dara Treseder is the chief marketing officer for GE Business Innovations, which includes GE Ventures, Business Creation, Licensing, and New Market Development. Dara has been recognized in Ad Age as a "Woman to Watch," in Inc. Magazine as one of "30 Inspirational Women to Watch in Tech," and in Forbes as a top marketing expert. Prior to joining GE, Dara led marketing and growth efforts at Apple and Goldman Sachs. Dara is also an internationally recognized champion of public health, women's issues, and diversity initiatives. She serves on the board of directors of the Public Health Institute and as an advisor to UN Women initiatives.

Dara Treseder
Brands' secrets from themselves kill the customer experience

Brands' secrets from themselves kill the customer experience

09.12.18 @ 5:10 PM EDT

Op-ed: 3 reasons marketers are foolish to ignore Africa (rapid growth is only part of it)

Op-ed: 3 reasons marketers are foolish to ignore Africa (rapid growth is only part of it)

04.13.18 @ 1:07 PM EDT