He oversees all digital ad sales, which includes streaming, digital video, and branded content across all platforms, as well as social influencer and Pluto TV ad sales. Lawenda possesses a unique combination of digital and linear expertise, with extensive interactive, mobile, broadcast, cable, syndication, agency and multicultural experience that spans almost three decades. He serves on the Marketing Executive Committee of UJA - Federation of New York, and is also on the board of directors of the Advertising Club of New York and the Hetrick-Martin Institute.