Dawn Colossi is a strategic marketing communications leader with 20+ years' experience in Marketing, Corporate Communications and Public Relations. As CMO of FocusVision, Ms. Colossi drives WW marketing strategy to build the FocusVision brand and create demand. Ms. Colossi has built an always-on customer-driven marketing model based on big data, including intent signals and digital body language; and small data which allows an understanding and clear perspective of what drives behavior and decisions to increase FocusVision's revenue and market share. Ms. Colossi has been named to the Top Women in MarTech and Digital and won the SiriusDecisions ROI Award for Digital Content Marketing Strategy.