Drew Kerr is president of crisis prevention advisory The Four Corners Group.
Latest from Drew Kerr
Protecting brand reputations—why marketers need crisis prevention officers
3 strategies to prepare for and prevent brand crises.
How to conduct layoffs respectfully—and avoid viral backlash
Four essential communications rules of thumb.
3 ways Facebook could rebrand itself
The very DNA of the brand has to change before Capitol Hill, angry parents and investors show up at 1 Hacker Way with pitchforks and kerosene lamps: Opinion.
What Justin Bieber can teach CEOs about storytelling
Not telling your own story is a lost opportunity to make emotional connections.
3 lessons every marketer can learn from Pornhub
By marketing its X-rated product in a PG-rated way, Pornhub has proven time and again that it doesn't take big bucks to drive significant media coverage.
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