Ethan Jakob Craft is a general assignment reporter who divides his time between Toronto and New York City, writing about marketing as it intersects with pop culture, design, media and more. He has covered the advertising industry in both the U.S. and Canada since joining Ad Age in 2019 and can be found on Twitter at @ethanjakobcraft.
Latest from Ethan Jakob Craft
The company has tackled campaigns for Apple, Hyundai, American Express and more, all with less than 10 full-time employees.
In 2023, the company led major efforts to fight climate change, help a blind man call a basketball game and more.
The studio led development on the Las Vegas Sphere’s “Postcard from Earth” launch film last year, among other projects for top advertisers.
The company’s work has been deeply impacted by the pandemic in recent years, though it has not suffered in either quality or scale.
Last year, the production company worked on Super Bowl ads, documentaries and everything in between.
Gut Buenos Aires consistently thrived in a year of extreme highs and lows experienced by the South American country it calls home.
Indie shop Zulu Alpha Kilo tackled everything from industrial design projects to a Super Bowl commercial in 2023.
Acquired by Stagwell in January, the agency has long enjoyed a reputation as one of the industry’s premiere culture-rooted shops.
The British agency tackled a number of large-scale projects for U.K. clients including Uber, KFC and Reese’s.
Paramount+, Urban Outfitters, Cricket Wireless and other brands have campaigns and other efforts for Black History Month.
