Kavilanz oversees Turner's global social agency, which is dedicated to the strategy and distribution of content-driven campaigns for brands into social media and beyond. Since joining the company in May 2015, Kavilanz led the development of the company's social distribution capability, called Launchpad, from the ground up. Launchpad now includes a dedicated team of social advertising experts, and a social advertising approach that leverages data across Turner's 800M global social followers. Prior to joining Turner, Kavilanz was general manager of Partnerships and Revenue at Bedrocket Media Ventures. He has also held leadership roles at NowThis News, NBCUniversal News Group and Disney ABC Television Group.
Great branded content that reaches the right people can produce a powerful emotional response, which leads to engagement and results for marketers.