Garett Sloane

Garett Sloane bio image
Tech Reporter

Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.

 

Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands

Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands

AI deepfake ads—what brands can learn from GetDirty’s influencer experiment

AI deepfake ads—what brands can learn from GetDirty’s influencer experiment

Behind LinkedIn’s B2B ad strategy on NBC’s streaming ecosystem

Behind LinkedIn’s B2B ad strategy on NBC’s streaming ecosystem

The top 5 AI marketing activations to know right now

The top 5 AI marketing activations to know right now

How Reddit AI aims to help brands write ads tailored to its user base

How Reddit AI aims to help brands write ads tailored to its user base

TikTok ban threat—what Gen Z, millennials, Gen X and boomers really think of the app

TikTok ban threat—what Gen Z, millennials, Gen X and boomers really think of the app

Brands add AI restrictions to agency contracts—behind the growing trend

Brands add AI restrictions to agency contracts—behind the growing trend

TikTok and Gen Z—how a ban could impact brands’ marketing strategies

TikTok and Gen Z—how a ban could impact brands’ marketing strategies

TikTok pitches new ad formats as it faces US ban threat

TikTok pitches new ad formats as it faces US ban threat

How the TikTok ban threat is affecting advertisers and creators

How the TikTok ban threat is affecting advertisers and creators

Meta has new AI tools for mobile video and retail media—how brands can use them

Meta has new AI tools for mobile video and retail media—how brands can use them

Nice&frank tops $4.5 million in revenue in its first year

Nice&frank tops $4.5 million in revenue in its first year

How VaynerMedia won social media for Pepsi, Bose, Duracell and more

How VaynerMedia won social media for Pepsi, Bose, Duracell and more

SXSW 2024 brand guide—AI, marketing activations and more trends to watch

SXSW 2024 brand guide—AI, marketing activations and more trends to watch