George P. Slefo is the technology reporter at Ad Age. He previously covered murder and mayhem for the Chicago Sun-Times and prior to that, the Middle East from Amman, Jordan. Slefo is also a veteran of the United States Army.
Latest from George P. Slefo
A new study from GumGum sought to answer the question, and worked Dentsu Aegis and brands such as Sephora to find out.
IAS insists the technology worked as intended, despite criticism that it categorized non-explicit homepage language on controversial websites like 4Chan and InfoWars as ‘neutral’ instead of ‘negative’ on sentiment.
Co-founder and president Matt Kalish discusses the company’s marketing strategy, the upcoming football season, esports and what advertising channels it finds most effective.
Ogilvy-owned agency David Madrid says campaign was 'meant to be a fun-spirited experiment on the platform using a new functionality.'
Epic Games will reward users with prizes including the 'Tart Tycoon,' a playable character that portrays the iPhone maker as a villainous executive.
Sarah Iooss explains how the recent explosion in hours streamed is attracting business from brands like Doritos, Bud Light Seltzer and Verizon.
The three wireless carriers are also donating large amounts of in-kind services and technology to schools and students most in need.
Epic Games painted Apple as the faceless, authoritarian corporation that the tech giant once stood up to—and suddenly tweens are looking up what happened in 1984 and are using terms like "big brother" and "lawsuit."
Publishers tell Ad Age that Apple did not inform them about a software change that redirects user traffic from their website to its News+ app.
The business-focused platform is grappling with the same problems as other social media giants, and today said it's removing posts containing misinformation.
