George P. Slefo

George P. Slefo bio image

George P. Slefo is the technology reporter at Ad Age. He previously covered murder and mayhem for the Chicago Sun-Times and prior to that, the Middle East from Amman, Jordan. Slefo is also a veteran of the United States Army.

Study suggests contextual ads are more cost-efficient than behavioral advertising

Study suggests contextual ads are more cost-efficient than behavioral advertising

Integral Ad Science pulls brand-safety product demo after social media backlash

Integral Ad Science pulls brand-safety product demo after social media backlash

Why DraftKings brought its marketing in-house

Why DraftKings brought its marketing in-house

Burger King gets flamed for Twitch marketing stunt

Burger King gets flamed for Twitch marketing stunt

Fortnite is giving away anti-Apple swag in an upcoming video game tournament

Fortnite is giving away anti-Apple swag in an upcoming video game tournament

Twitch's head of sales chats about the pandemic, partnerships—and poop?

Twitch's head of sales chats about the pandemic, partnerships—and poop?

Verizon, AT&T and T-Mobile compete for school deals in distance-learning bonanza

Verizon, AT&T and T-Mobile compete for school deals in distance-learning bonanza

LinkedIn says it's caught in a 'cat-and-mouse game' of COVID-19 misinformation

LinkedIn says it's caught in a 'cat-and-mouse game' of COVID-19 misinformation

Apple's move to bolster News app draws criticism

Apple's move to bolster News app draws criticism

T-Mobile says it's now the second-largest carrier. Forrester analyst says that's 'bunk'

T-Mobile says it's now the second-largest carrier. Forrester analyst says that's 'bunk'

Google tunes into digital audio with new ad products to aid buying and selling

Google tunes into digital audio with new ad products to aid buying and selling

With cookies on the way out, brands search for solutions

With cookies on the way out, brands search for solutions

Google updates ad policies ahead of November election

Google updates ad policies ahead of November election

Apple, Google not invited to industry-wide effort aimed at solving identity crisis

Apple, Google not invited to industry-wide effort aimed at solving identity crisis