George P. Slefo

George P. Slefo
Six leading exchanges sign transparency pact, but fraud concerns remain

Six leading exchanges sign transparency pact, but fraud concerns remain

10.18.18 @ 9:59 AM EDT

Toyota says it gets a boost when applying blockchain to digital ad buys

Toyota says it gets a boost when applying blockchain to digital ad buys

10.16.18 @ 10:54 AM EDT

Google Assistant slated to answer questions live during MLB playoffs

Google Assistant slated to answer questions live during MLB playoffs

10.11.18 @ 2:45 PM EDT

What Google's data snafu means for the for $88B digital ad industry

What Google's data snafu means for the for $88B digital ad industry

10.08.18 @ 6:01 PM EDT

Salesforce acquisition of Rebel hints at larger play to reinvent email marketing

Salesforce acquisition of Rebel hints at larger play to reinvent email marketing

10.05.18 @ 3:40 PM EDT

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners

Google ad chief Sridhar Ramaswamy to depart for Greylock Partners

10.02.18 @ 9:45 AM EDT

Digital tech lights a fire under out-of-home advertising

Digital tech lights a fire under out-of-home advertising

10.01.18 @ 12:02 AM EDT

Wunderman CMO at Dreamforce: 'You are f----- without first-party data'

Wunderman CMO at Dreamforce: 'You are f----- without first-party data'

09.26.18 @ 11:43 AM EDT

At Dreamforce, Salesforce moves to provide brands with universal customer ID

At Dreamforce, Salesforce moves to provide brands with universal customer ID

09.25.18 @ 11:00 AM EDT

Here's why SiriusXM is purchasing Pandora for $3.5 billion

Here's why SiriusXM is purchasing Pandora for $3.5 billion

09.24.18 @ 9:41 AM EDT

Here's why Adobe just dished out $4.75B for Marketo

Here's why Adobe just dished out $4.75B for Marketo

09.21.18 @ 10:28 AM EDT

Martin Sorrell on the plan for S4 Capital and the state of WPP

Martin Sorrell on the plan for S4 Capital and the state of WPP

09.14.18 @ 7:36 AM EDT

Spotify CMO Seth Farbman to depart amid marketing reorganization

Spotify CMO Seth Farbman to depart amid marketing reorganization

09.13.18 @ 5:21 PM EDT

Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong

Former Alibaba exec tapped as next CEO of Oath succeeding Armstrong

09.12.18 @ 7:26 PM EDT