Gillian Follett

Gillian Follett headshot

Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.

Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands

Inside Duolingo’s viral TikTok stunt at Charli XCX’s concert—guerrilla marketing lessons for brands

Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now

Inside community platform TYB—how brands are engaging with fans and collecting first-party data

Inside community platform TYB—how brands are engaging with fans and collecting first-party data

Gita Rebbapragada is growing Crunchyroll into an anime empire

Gita Rebbapragada is growing Crunchyroll into an anime empire

How Jolie CEO Ryan Babenzien turned showerheads into a beauty brand

How Jolie CEO Ryan Babenzien turned showerheads into a beauty brand

Calm: The Nightly

Calm: The Nightly

Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now

Inside the NFL’s revamped influencer marketing strategy to reach Gen Z and diverse fans

Inside the NFL’s revamped influencer marketing strategy to reach Gen Z and diverse fans

5 Gen Z trends for brands to watch

5 Gen Z trends for brands to watch

Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors

Why TikTok’s ‘Cucumber Guy’ is attracting beauty and hair care sponsors

Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now

Inside brands’ ‘demure’ collaborations with TikTok trend’s creator

Inside brands’ ‘demure’ collaborations with TikTok trend’s creator

Influencers are launching newsletters—what brands need to know about platforms and sponsorships

Influencers are launching newsletters—what brands need to know about platforms and sponsorships

Creator and influencer trends brand marketers need to know about right now

Creator and influencer trends brand marketers need to know about right now