
Gillian Follett is a general assignment reporter for Ad Age. She writes about a variety of topics including social media, influencer marketing and the creator economy. Gillian graduated from Syracuse University’s S.I. Newhouse School of Public Communications.
AMC Networks launches ad tier—what advertisers need to know
09.28.23 @ 06:00 PM ET
5 new TikTok trends that brands can follow
on 09.28.2023
Little Spoon: Old School Favorites, New School Standards
09.26.23 @ 10:37 AM ET
TikTok’s Tube Girl trend—how brands are embracing her self-confidence ethos
09.25.23 @ 06:00 AM ET
Creator and influencer trends brand marketers need to know about right now
09.21.23 @ 12:05 PM ET
The top 5 brand TikToks you need to know about right now
09.21.23 @ 05:30 AM ET
Brand boycotts—how LGBTQ+, Gen Z, boomers and others respond to companies’ social stances
09.19.23 @ 05:00 AM ET
Everette Taylor is revamping Kickstarter’s brand identity as its new CEO
09.18.23 @ 05:15 AM ET
Lesley Klein is bringing Priceline into the modern travel era
09.18.23 @ 05:06 AM ET
Geoff Baillie is helping lead Rethink's award-winning Heinz campaigns
09.18.23 @ 05:01 AM ET
Creator and influencer trends brands need to know about right now
09.14.23 @ 12:57 PM ET
Global influencer marketing spend expected to hit $34 billion in 2023
09.14.23 @ 06:00 AM ET
Why some social media marketers are fed up and plan on leaving the field
09.13.23 @ 12:08 PM ET
TikTok Shop launches for all US users—what brands and creators should know
09.12.23 @ 01:08 PM ET