Heather is an associate director in the Protiviti Digital customer strategy and transformation group. She’s spent more than 20 years using data and insights to transform customer-facing operations to optimize the flow of revenue through organizations. With extensive experience in blue chip companies such as AT&T, Lucent Technologies and Acxiom, as well as nimble startups, she has built a deep understanding of what it takes to build scalable, impactful strategies that correlate to rapid insights and quantifiable outcomes. Additionally, three years working in venture capital as an entrepreneur in residence for seed-stage startups has honed Heather’s ability to leverage lean methodologies and strategy, to drive rapid innovation and improvement that closely correlates to key metrics such as customer lifetime value, speed of sales and gross margin return on investment (GMROI). That’s why she is passionate about using data-driven insights to guide digital transformation in the age of empowered customers.