Hetal is the executive VP of research and analytics at iHeartMedia where she leads the charge in deciphering the mysteries of consumer behavior and market trends in the ever-elusive world of media. Her career has included pivotal roles at Vox Media, The Nielsen Company and KPMG. She doesn't just crunch numbers; she orchestrates them. Hetal has an uncanny ability to turn data into stories. She's on a mission to help advertisers and brands discover the secrets hidden in the digital and analog realms and connect the dots between products, consumers and marketing. If you thought data was boring, you haven't met Hetal Patel.