
Ilyse Liffreing reports on pop culture, social trends, influencers and esports. She has covered the advertising industry for Ad Age since 2019 and has previously covered brands and agencies at Digiday and digital platforms at Campaign U.S. She is a proud alum of the NYU Graduate School of Journalism and the University of San Francisco. She can be reached at [email protected] or on Twitter @IlyseLiffreing.
How 'influencers' became 'creators' and what it means for brands
09.14.21 @ 05:00 AM ET
Colleges turn to influencer agencies or become one to navigate NIL laws
09.02.21 @ 06:00 AM ET
LinkedIn looks to live events to build creator economy
09.01.21 @ 09:00 AM ET
Crypto brand Coinbase hires Facebook exec as first CMO
08.26.21 @ 06:18 PM ET
Burt's Bees is the first brand using Omnicom’s Diverse Creators Network
08.25.21 @ 05:00 AM ET
Consumers more likely to shop with brands that mandate employee vaccination: new poll
08.23.21 @ 12:30 PM ET
EA’s ‘Madden’ takes its biggest campaign of the year in-house
08.20.21 @ 10:00 AM ET
Behind Weedmaps' strategy to reach more users as cannabis goes mainstream
08.19.21 @ 09:00 AM ET
Behind the cost for brands to hire influencers—the complex math explained
08.18.21 @ 10:42 AM ET
Jay Z’s Roc Nation launches esports initiative for traditional-sport athletes
08.18.21 @ 06:00 AM ET
CES to require attendees to show proof of vaccination
08.17.21 @ 12:36 PM ET
How video games are emerging as essential platforms for music marketing
08.17.21 @ 05:00 AM ET
This week’s marketing winners and losers
08.13.21 @ 05:00 AM ET
Delta Air Lines sent a care package to cheer up a little girl named Delta
08.10.21 @ 04:06 PM ET
YouTube Shorts: Global Campaign
08.10.21 @ 02:41 PM ET