Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

WW’s new color-coded program divides the community, critics say

WW’s new color-coded program divides the community, critics say

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

The FTC comes out with first user-friendly disclosure guide for influencers

The FTC comes out with first user-friendly disclosure guide for influencers

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Reese's promising interactive haunted house was no treat

Reese's promising interactive haunted house was no treat

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

JUSTIN AND HAILEY BIEBER STAR IN STEAMY CALVIN KLEIN CAMPAIGN MARKING BRAND'S 50TH ANNIVERSARY

JUSTIN AND HAILEY BIEBER STAR IN STEAMY CALVIN KLEIN CAMPAIGN MARKING BRAND'S 50TH ANNIVERSARY

Shopify CMO Jeff Weiser on international growth and cannabis ads

Shopify CMO Jeff Weiser on international growth and cannabis ads

Where tech is going and what marketers should know

Where tech is going and what marketers should know

Taco Bell’s Twitter ads are promoted with politically-charged hashtags #EattheChildren and #EattheBabies

Taco Bell’s Twitter ads are promoted with politically-charged hashtags #EattheChildren and #EattheBabies

Laverne Cox encouraged to see brands continuing LGBTQ+ support beyond Pride

Laverne Cox encouraged to see brands continuing LGBTQ+ support beyond Pride

How Ocean Spray is combating breast and ovarian cancer

How Ocean Spray is combating breast and ovarian cancer