Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

P&G tries to get around Apple’s privacy updates and CMO moves rose 25% in 2020: Friday Wake-Up Call

Watch Morgan Freeman, the voice ‘people trust,’ assure vaccine safety in new PSA

Watch Morgan Freeman, the voice ‘people trust,’ assure vaccine safety in new PSA

Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Best and worst April Fools’ Day brand campaigns, 2021

Best and worst April Fools’ Day brand campaigns, 2021

What New York’s weed legalization means for cannabis marketing

What New York’s weed legalization means for cannabis marketing

Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title

Nerf, seeking a 'Chief TikTok Officer,' is the latest marketer to add a gimmick title

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Pepsi and Peeps have a baby, and New York set to legalize weed: Friday Wake-Up Call

Verizon commits $10 million in donations and ad inventory to AAPI community

Verizon commits $10 million in donations and ad inventory to AAPI community

NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

How brands should approach April Fools' Day stunts in year two of pandemic

How brands should approach April Fools' Day stunts in year two of pandemic

How brands are celebrating yet another socially distanced St. Patrick’s Day

How brands are celebrating yet another socially distanced St. Patrick’s Day

Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Hunt: Burger Queen

Hunt: Burger Queen

Agency sells Burger King merch that flips the script on chain's flawed International Women’s Day campaign

Agency sells Burger King merch that flips the script on chain's flawed International Women’s Day campaign