Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

Brands are trying to one-up the Art Basel banana

Brands are trying to one-up the Art Basel banana

TikTok looks back at the best of 2019

TikTok looks back at the best of 2019

Cadillac's new digital showroom aims to get people into physical dealerships

Cadillac's new digital showroom aims to get people into physical dealerships

Essence Cosmetics is the latest brand with a virtual Instagram influencer

Essence Cosmetics is the latest brand with a virtual Instagram influencer

10 lasting paw prints influencer Lil Bub left behind

10 lasting paw prints influencer Lil Bub left behind

Twitter suspends plan to delete inactive accounts after upset users request to keep those of the deceased

Twitter suspends plan to delete inactive accounts after upset users request to keep those of the deceased

Kiva: Baked to Perfection

Kiva: Baked to Perfection

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down

WW’s new color-coded program divides the community, critics say

WW’s new color-coded program divides the community, critics say

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

Arby’s partners with NFL Hall of Famer LaDainian Tomlinson to open steakhouse for a day

The FTC comes out with first user-friendly disclosure guide for influencers

The FTC comes out with first user-friendly disclosure guide for influencers

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Lime’s largest U.S. campaign zooms in on the L.A. scooter-rental market

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other

Shutterstock’s annual design competition pits talent from Droga5, TBWA, Ogilvy, Grey against each other