Ilyse Liffreing

Ilyse Liffreing is a reporter and the social media editor at Ad Age. 

The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens

The 18 craftiest brand memes featuring Bernie Sanders and his inauguration mittens

Brands respond to Joe Biden’s inauguration

Brands respond to Joe Biden’s inauguration

Triller will make its Super Bowl debut as the inauguration impedes other brands’ Big Game plans: Wednesday Wake-Up Call

Triller will make its Super Bowl debut as the inauguration impedes other brands’ Big Game plans: Wednesday Wake-Up Call

Fortnite kicks off its largest sports partnership with 23 global soccer clubs

Fortnite kicks off its largest sports partnership with 23 global soccer clubs

NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

NYC hospitals adopt influencer strategy to promote COVID testing, complete with Misty Copeland and dogs

Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

T-Mobile chooses a new media agency and Twitch streaming records are smashed: Tuesday Wake-Up Call

T-Mobile chooses a new media agency and Twitch streaming records are smashed: Tuesday Wake-Up Call

Half of consumers favor brands that condemn the Capitol riot, study finds

Half of consumers favor brands that condemn the Capitol riot, study finds

Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

NBCU’s Linda Yaccarino appointed Ad Council chair

NBCU’s Linda Yaccarino appointed Ad Council chair

CIA’s ‘hip’ rebrand panned and Facebook loses one of its fiercest advocates: Tuesday Wake-Up Call

CIA’s ‘hip’ rebrand panned and Facebook loses one of its fiercest advocates: Tuesday Wake-Up Call

CIA’s rebrand likened to that of a millennial pop-up shop

CIA’s rebrand likened to that of a millennial pop-up shop

Slack's massive outage gives brands a meme to start the new year

Slack's massive outage gives brands a meme to start the new year

9 brand social feeds we loved to follow in 2020

9 brand social feeds we loved to follow in 2020