Latest from James McQuivey

More digital disruption is coming in 2015, and it's time for media CMOs to step up and lead, writes Forrester's James McQuivey.

Nobody beats Amazon in the area of digital subscriptions, writes James McQuivey. Here are three questions to ask before launching subscription models.

Consumers have entered what is now a new cycle of rapid adoption and abandonment of new gadget categories, James McQuivey writes.

Digital platforms such as Google, Amazon, Apple and Microsoft are fighting to redefine the nature of audience, and marketers should pay attention

Comcast's 30 million customers sounds like a lot, it still trails Netflix by 14 million users around the world.

Spotify's new mobile listening service signals the end of the music industry as a product business, argues Forrester analyst James McQuivey

Apple's Primesense buy positions the company to fill your world with sensor, Forrester analyst James McQuivey argues.

Sony's PS4 may outsell Microsoft's Xbox One in the near term, James McQuivey writes, but the win may not be worth it. (Remember Blu-ray?)

YouTube's pay channels mean it can bring new types of content onto the world's largest video service.

For a toy marketer, digital lessons are learned the hard way.