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After initiating an Independent Agencies award with criteria that would have awarded non-independents, the Cannes Lions festival re-defined independent.
Not only has Hasbro embraced technology as a means to improve, adapt and create new digitized products, it's become an example to follow.
It looks like Crispin Porter & Bogusky, the flagship of holding company MDC Partners, is the front-runner to add another prize:Independent Agency of the Year.
3D technology. The merits of taking the tech to the small screen, who's doing it and how much will it cost
The hype for 3-D is at its climax, but how will marketers fit in? Ad Age tracked down some folks in the know.
Cheil Acquires Majority Stake in Barbarian Group
The Barbarian Group will become part of South Korean network Cheil Worldwide in a deal that has Cheil taking a majority stake in the boutique agency.
Barbarian Group, the digital firm, is rebuffing rumors that it has been purchased by Cheil Worldwide at a rock-bottom price of $10 million.
