As an email marketing veteran, Kara has been actively involved in programmatic email development, strategy and execution in a variety of senior positions on the client, agency and provider side. Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization that was acquired by an enterprise email service provider in 2009. Over her career, she has worked with many brands and global organizations structuring custom email education programs, conceptualizing and implementing new and innovative email programs, optimizing contact strategies and developing staffing and budget plans.