Karen Budell is vice president of brand marketing at Momentive (MNTV), where she leads an in-house team responsible for brand strategy and customer insights, as well as brand creative, including content, design and video. She previously worked at Google where she was influential in leading the research and messaging for the rebrand and launch of Google’s enterprise analytics and advertising platform, and improving customer experience for large advertisers. Prior to Google, Karen spent many years in leadership positions at organizations such as Adaptive Insights and Chicago Tribune Media Group.