Karen is Gain Theory’s Global Chief Strategy Officer. She has over 20 years’ experience helping Marketers make informed marketing decisions via data, analytics and technology to generate sustainable business growth. Her experience spans a range of sectors including Consumer Packaged Goods, Spirits, Telco, Retail, Luxury, Pharmaceuticals and Financial Services. She has led marketing effectiveness programs at organizations such as Ogilvy & Mather, Mindshare and Maxus. Her client counsel work has led to recognition at the ANA Genius awards for Adoption of Data & Analytics; and she has acted as judge for the Effies.

Today, Karen leads Gain Theory’s global corporate and client growth strategy, designing and leading many of the consultancy’s best-of-breed solutions across six continents and 133 markets.