Katie Spurkeland is director of product marketing at Partnerize. Employing years of self-curated digital shopping aptitude and a PR degree, Katie has built performance marketing momentum for global brands by optimizing their affiliate strategies for several years before transitioning into product marketing. Her performance-turned-product marketing career makes her a seasoned vet in identifying and conveying digital technology value props to drive product adoption and industry awareness for modern marketers, publishers and influencers alike.