Kelly is senior VP, strategic planning, at Advantage Unified Commerce. She is responsible for strategic leadership across key accounts and development of the strategy team. Before joining AUC, Kelly worked for shopper marketing, activation and brand advertising agencies in New Orleans, Dallas and New York, across many CPG, retail and food service clients. With noteworthy emphasis on multicultural markets, including Hispanic, African American, Asian, generational and lifestyle cohorts, she also specializes in creative research design. Kelly holds a master’s degree from the University of Texas as well as a bachelor's in international business through studies in Mexico, Argentina and Spain.