Linda Bethea is the chief marketing officer for Danone North America. In this role, she leads a cross-functional team responsible for delivering best-in-class marketing plans across Danone’s 30+ brands, including Silk, International Delight, Activia, Light & Fit and Oikos. Previously, she was VP of Marketing at Diageo, driving growth for Captain Morgan. Linda spent 11 years at PepsiCo, revitalizing the Lay’s brand, managing a $4B iced tea portfolio, and launching LifeWtr and bubly. She holds a B.A. from Tufts and an MBA from Kellogg.