Linda is chief client officer at PatientPoint, where she leads a national sales, marketing and client service team that helps brands impact healthcare consumers’ dialogue with physicians and drive engagement at the point of care. She brings over 25 years of experience in pharmaceutical and OTC/CPG marketing, point-of-care expertise, client service leadership and business acumen to the role. As one of its first employees, Ruschau helped PatientPoint pioneer the concept of aperture marketing, developing products that continue to change healthcare consumers’ behaviors and outcomes in exam rooms, waiting rooms and clinical areas.