The List is a collective of advertising, marketing and media leaders assembled by Ad Age in partnership with Meta to tackle some of the largest problems facing the industry. Since 2019, The List has advocated for equitable corporate family leave policies via the “Ask About It” marketing campaign and diversity, equity and inclusion, via the Generation Next mentorship program aimed at professionals with three to five years of experience from underrepresented groups. In 2023, The List launched “The Modern CMO Playbook” thought leadership series to address the most pressing challenges and disruptions marketers and advertisers face today.