Maggie Windsor Gross is the head of strategy for Heat + Deloitte Digital New York. She joined the agency shortly after the award-winning creative agency was acquired by Deloitte, and since then has been building out the East Coast presence of the creative consultancy. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and the Smithsonian Museum. You can contact her for more information on the D&I Heat Test at Maggie.gross@thisisheat.com.
New study shows that brands that feature the most diversity in advertising perform better both on Wall Street and in terms of customer perceptions.
When trying to reach the "average" American, there's something most of us in the ad world don't want to believe: We're average too. And that's OK.