Marc is the senior VP, NXTDRIVE, at Vericast. He leads a cross-functional team focused on the development and launch of NXTDRIVE, an industry-first customer data marketing platform that combines first-party data management and marketing activation from a single partner and solution for precise targeting and media delivery across print and digital channels. He was most recently VP of digital products, where he led product management for digital coupons, omnichannel advertising solutions, product innovation and strategy. Mathies has an extensive, 30-year background in digital and print marketing and specializes in leveraging consumer insights and data to help some of the largest brands in the U.S. drive high return on advertising investment. He is an expert in helping companies transition to their digital future with electronic publishing workflows and digital advertising and marketing technologies.