Mark McKee is general manager of FreeWheel, a global technology platform that is powering the future of the television marketplace. In this role, he leads strategy and direction for the global organization, which provides technology solutions connecting buyers and sellers and new industry initiatives and offerings that are at the forefront of shaping the future of TV advertising. Under his leadership, FreeWheel is spearheading the quest to make the TV industry more data-fueled, automated and beneficial to both the buy and sell sides.