Matthew Van Houten is the senior vice president of product, ad operations and business development at DIRECTV Advertising. He presides as board chair of Go Addressable. Matt’s views on media, advertising, technology and innovation come from 15+ years of industry experience working across the entertainment and media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DIRECTV, Xandr) and respected universities (CUNY Baruch College, NYU). Matt has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media. Matt holds several patents and is a two-time Emmy award winner for his work in advanced advertising.