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Michael Della Penna
Chief strategy officer, InMarket

Michael Della Penna is InMarket's chief strategy officer, bringing more than 30 years of digital marketing experience. Previously Michael served as Cuebiq’s chief revenue and growth officer. He also served as group VP at Oracle Marketing Cloud and senior VP of emerging channels at Responsys. Additionally, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongView. Other notable senior positions include being the CMO at both Epsilon and Bigfoot Interactive. Michael has been featured in publications, including Adweek and CNBC, and contributes to the Forbes Business Development Council. Michael is a five-time honoree of B-to-B Magazine's “100 Most Influential People in B2B and Interactive Marketing.”

Latest from Michael Della Penna

The fundamentals of CPG measurement—what marketers need to know

With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.

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