Michael McAuliff covers politics and policy in Washington, D.C., for Modern Healthcare. Michael has covered Congress, the White House and politics in DC for nearly two decades, writing for the New York Daily News, Huffington Post, Kaiser Health News and others. He has a degree in political science from Brooklyn College at the City University of New York.
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The Pittsburgh-based organization wanted to create a campaign that avoided being too clinical, scary or easy to ignore.
The “Keep Making Plans” campaign encouraged patients to focus on positive outcomes instead of the clinical details of treatment.
The spots emphasize that every person is different, and every treatment needs to be tailored to the individual.
The text and email campaign tailored information to caregivers of Asian, Latino, Somali and other backgrounds.
