Michael Pankowski is a student at Harvard University and head of Crimson Connection, a Generation Z marketing consulting firm run by Harvard students
Latest from Michael Pankowski
Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets)
As Gen Zers, we care deeply about what we—and corporations—are doing to better our world.
3 new places to find Gen Z (by a member of Gen Z)
Here's why TikTok, Twitch and Mixer will keep us captivated for the foreseeable future.
4 ways to make your brand 'lit' to Gen Z, by a member of Gen Z
Gen Zers are especially drawn to nostalgia, authenticity, great social branding and limited availability.
5 myths about marketing to Gen Z—from a member of Gen Z
Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook.
Opinion: Five tips for marketing to Gen Z, from a member of Gen Z
5 tips for marketing to Gen Z, from a member of Gen Z
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