Michael Pankowski is a student at Harvard University and head of Crimson Connection, a Generation Z marketing consulting firm run by Harvard students Opinion: Why brand purpose is the way to our Gen Z hearts (and wallets) 02.13.20 @ 01:06 PM ET 3 new places to find Gen Z (by a member of Gen Z) 10.30.19 @ 05:00 AM ET 4 ways to make your brand 'lit' to Gen Z, by a member of Gen Z 08.27.19 @ 03:56 PM ET 5 myths about marketing to Gen Z—from a member of Gen Z 06.07.19 @ 11:57 AM ET Opinion: Five tips for marketing to Gen Z, from a member of Gen Z 03.01.19 @ 11:00 AM ET
