As EVP of client strategy and ad innovation for Turner and co-head of Turner Ignite, Michael Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next generation ad capabilities, notably around audience targeting and advanced TV solutions. In January 2016, Strober came together with Turner's head of content partnerships, Dan Riess, to launch Turner Ignite, the company's insights-driven content and data solutions unit designed to power the next generation of advertising capabilities. Strober has been extensively recognized for his leadership in advancing advertising models and capabilities, including most recently honored with the 2017 TVOT Award for Individual Leadership.