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Name
Mike Finnerty
senior director, product management, Neustar
Mike Finnerty has over 10 years experience in marketing measurement and optimization. He leads the development and implementation of Neustar MarketShare attribution solutions and helps clients measure, activate and improve customer-centric marketing strategies.
Latest from Mike Finnerty
Is your data giving you a clear customer picture?
Think you have more than enough data on your audience? If you're not connecting it back to the consumer, you're not a customer-obsessed marketer.
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