Mike Henry is CEO of OpenSlate
With data-driven guardrails in place, brands can capitalize on the billions of impressions currently being served against stressful, but captivating, news content.
The online video story has so far been taking place on two separate playing fields: one dominated by Hulu and the other focused on YouTube.
MTV is in the awkward position of having to negotiate with a competitor that didn't exist a year ago, just to keep the videos they've long taken for granted.
Welcome to Disintermediation 2.0, where the content is video. It's entertainment not news. And the stakes (at least the monetary ones) are much higher.
Watching my 18-month-old son play with the iPad convinces me that there is no future for passive video consumption on any device.