Mike Laband is Senior Vice President of Platform at SpotX. Laband joined SpotX in May 2010 and is responsible for overseeing all US and Canadian publisher and media owner business development, platform services, advanced integrations, advanced TV initiatives, and audience development. His team is focused on cultivating relationships and partnerships with media owners to leverage the SpotX video platform for ad serving, programmatic yield optimization, and data enablement. Prior to his business development role, Mike oversaw SpotX's publisher operations and brand safety, as well as led the roll out of platform tools and services to publisher partners. His extensive knowledge of SpotX's internal ad operations, technology, and the video landscape enabled him to certify SpotX against the IAB Quality Assurance Guidelines in 2011. He also has participated in a number of the IAB's mobile and desktop video working groups. Mike graduated from the University of Colorado, Leeds School of Business with an emphasis in marketing.