Mike Welch is EVP & GM of Xandr, an ad technology platform powering a global marketplace for premium advertising. At the intersection of digital and TV, Welch focuses on creating an open industry alternative to solve the most significant challenges for buyers and sellers. In addition, he is responsible for driving the adoption and evolution of Xandr’s Platform and Marketplace, which include products such as Xandr Invest, Xandr Monetize, and Xandr Curate.
Latest from Mike Welch
The road to Cannes: the same venue with new conversations
At the upcoming Cannes festival, marketers expect to have new conversations around CTV, identity and personalization, and retail media networks.
3 predictions for 2022 in powering the future of advertising
In 2022, direct-to-programmatic will drive successful CTV advertising, bolstering identity solutions and political campaigns.
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