Norm joined DAC in 1996 as president and became CEO and managing partner in 2000. Foreseeing the economic shift digital presented to brands, marketers and businesses alike, Norm spearheaded DAC’s investment in technology—including the creation of proprietary tools—and focused on attracting highly talented professionals in digital marketing and media, transforming DAC into a full-service digital performance agency. Norm advocates the agency’s long-standing values of E2 + C2 (enthusiasm, execution, courage and curiosity), which remain integral to the team’s commitment to excellence.