Norman Guadagno is CMO at Acoustic, where he is helping reimagine marketing technology. Norman was previously SVP of marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft and Oracle. With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations and emotions. Combined with a deep understanding of data, proven skills as a storyteller and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.