Rachel Karten is a social media consultant and author of the newsletter Link in Bio. She has worked in social media for over 10 years and previously led the social media team at Bon Appétit. Since leaving Condé Nast in 2020, Karten has been consulting on social media strategies for brands like CAVA, west elm, and many more. Her newsletter Link in Bio has over 90,000 subscribers and is a top 10 business newsletter on Substack.