As marketing director of Smartly.io, Riikka Söderlund has a front-row seat to how some of world’s biggest brands transform their advertising to fit evolving consumer needs and how technology and automation can elevate communication to new highs. In her past roles working with global agency giants such as McCann and Omnicom as well as major consumer staples from L'Oréal to Mastercard, she has helped brands navigate social media and build new working models for agency-brand cooperation and creative production.