Russell holds a master’s of science and bachelor’s of science in economics from Auburn University. With over a decade of experience in marketing effectiveness, Russell’s career has seen him hold multiple senior analytics roles across Wunderman, Rapp Collins, MediaCom and GroupM. Since joining Gain Theory in 2017 as managing partner, Russell has played an integral role in leading the company’s proprietary solutions, including Sensor. Understanding media drivers at a granular level and informing media investment decisions is central to Russell’s expertise. His wealth of experience has allowed him to provide leading brands such as Target, P&G, Diageo and Dell with counsel to drive business growth, effectively and efficiently.