Samantha is VP of client council and industry trade relations at Meta, with a mission to drive progress on the most important issues and opportunities facing the advertising industry. Meta’s client councils are made up of top marketing and agency executives around the world, and are an indispensable part of Meta’s commitment to listening to customers and building deep relationships grounded in trust. The feedback gleaned during council engagements has helped influence some of the company’s most important go-to-market strategies. Samantha and her team are also responsible for developing partnerships with industry trade associations around the world, engaging in high-impact initiatives, events and coalitions to help tackle the most complex challenges in our digital ecosystem, including  brand safety, data privacy, cross media measurement, DE&I and sustainability in advertising.