Shannon is a digital marketing and social media expert at Base Beauty Creative Agency. Throughout her career, she’s worked with some of the top beauty and fashion retail brands, creating and implementing consumer-centric, 360-degree strategies that drive awareness and acquisition. Before joining BBCA, Shannon spent eight years at The Estée Lauder Companies, working on digital media and social strategy for Clinique and Bumble and Bumble. Prior to ELC, Shannon worked at GroupM supporting Macy's social media. Shannon holds a journalism degree from the University of Georgia’s Grady School of Journalism and Mass Communications.