Shareen Pathak covers East Coast creative agencies, campaigns and the production side of the advertising industry for Advertising Age. She's a graduate of the Columbia University School of Journalism and has written for publications including The Wall Street Journal and The Straits Times Singapore.

Latest from Shareen Pathak

Agencies

Rewind: The Day Soccer Came to U.S. Advertising

It took a football star to bring soccer to the mainstream.

Agencies

Ulta Beauty Retail Chain Names Mullen Agency of Record

Mullen has landed the Ulta Beauty chain of stores and salons.

Agencies

Merkle Buys Search and Digital Agency RKG

Customer-relationship management agency Merkle has bought RKG, a search and digital marketing agency based in Charlottesville, Va

Agencies

DDB Names CEO for New York, Forms New Group Above It

Omnicom shop names DDB Group Australia CEO Chris Brown president and CEO.

Creativity

No Grand Prix Awarded in Film Craft or Branded Content at Cannes

Juries in both categories didn't award a top prize, while Golds went to Samsung, P&G and Chipotle among others.

Creativity

Video: Ne-Yo Talks Artist-Brand Collaboration in Cannes

Ad Age caught up with Ne-Yo ahead of a Leo Burnett session about music and brands in Cannes.

Creativity

Video: Cannes Is on a Yacht

At the Cannes ad festival, renting a yacht is not about getting out on the water.

Creativity

Lucozade and Ogilvy Johannesburg Win Radio Grand Prix

A trio of ads for Lucozade via Ogilvy and Mather Johannesburg won the Grand Prix in the radio category at Cannes.

Creativity

Branding Campaign for Norwegian Music Festival Wins Design Grand Prix

A brand campaign for the Bergen International Festival in Norway won the Grand Prix in the Design category at Cannes.

Creativity

HBO CEO Richard Plepler: Right Now, This Is the Right Business Model

Ad Age asked the HBO CEO at Cannes about the company's brand, its plans and how to watch "Game of Thrones" in France."

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