Steven is an award-winning researcher currently leading Dynata’s Global Research & Data Science Centre of Excellence, solving complex challenges for clients by leveraging statistics, AI/ML and other advanced research techniques. Steven serves on the board of trustees of the Advertising Research Foundation (ARF), where he also chairs the analytics committee, and is a member of the Market Research Council.
Latest from Steven Millman
While the use of personal data must be consistent with laws, privacy protection also is essential to a brand and its products’ reputation for trust.
Data-driven business decisions can greatly benefit returns, employing advanced analytic techniques and machine learning to scale audiences for activation
Dynata research shows that intense viewer interest in competitive TV outcomes, as demonstrated in this year’s Super Bowl, boosts ad performance across the funnel.
