Tess O’Brien is VP, demand enterprise sales, for FreeWheel, a Comcast technology platform connecting buyers and sellers. In this position, she oversees all revenue for FreeWheel’s buy-side software and technology in the U.S., including the teams responsible for the sales and service of these solutions. Prior to her current role, Tess spearheaded FreeWheel’s product commercialization and strategy globally. This experience enabled her to develop an extensive understanding of FreeWheel’s software and technologies, such as Strata and Beeswax. Before FreeWheel, she held various commercial and corporate development roles, including at Foxtel Media in Australia.