As the Managing Director of North America at ForwardPMX, Val helps shape the vision for the agency with a specific focus on devising the strategies and managing the delivery of data-driven performance and brand solutions for clients across all relevant service lines. Prior to ForwardPMX, Val was SVP, U.S. head of accounts, at Reprise, an IPG Mediabrands company, with significant roles across its portfolio of agencies, including Reprise, Initiative and UM. During this time, she worked closely with numerous world-renowned brands, including Lego, Revlon, Keurig, Dr Pepper and Merck. Prior to that, she spent nearly nine years with PMX Agency, playing an essential role in the development of the agency’s consumer-first performance marketing solutions across key clients such as Nike, Ace Hardware, Vineyard Vines, MoMa, Bridgepoint Education and P.C. Richards.