Vickie Segar is founder of Village Marketing, a social-first creative agency, and founder of Village Studio, a lifestyle and content studio for brands and influencers.
The generalization that women who talk about bronzer are simple-minded has created an environment where influencers are not only undervalued, but underestimated.
Last week, a contributor picked a fight with influencer marketing. This week, an industry exec comes back swinging. Bust open the popcorn.