Vickie Segar is founder of Village Marketing, a social-first creative agency, and founder of Village Studio, a lifestyle and content studio for brands and influencers.

Latest from Vickie Segar

Opinion: If Influencer marketing was a male-led industry it would have been taken seriously long ago

The generalization that women who talk about bronzer are simple-minded has created an environment where influencers are not only undervalued, but underestimated.

Opinion: About ​that ​article calling influencers 'dishonest' and 'wasteful'

Last week, a contributor picked a fight with influencer marketing. This week, an industry exec comes back swinging. Bust open the popcorn.

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