Wendy Zajack is the faculty director and assistant professor of the practice at the Georgetown School of Continuing Studies for the Master's in Integrated Marketing Communications and faculty director for the Master's in Design Management & Communications. Before joining academia, she had a 20-year corporate career working for large, global organizations building messaging for multiple audiences and using a variety of marketing channels. Now she brings her extensive experience into the classroom and helps her students explores new and innovative ways to market and communicate in an increasingly crowded business environment. You can follow her on Twitter at @wendyzajack.