Brand Marketing

How brands are investing in local marketing—and why it’s so important

A United Airlines billboard outside of Chicago's airport.
United Airlines launched an out-of-home campaign in Chicago last month. (Wayne Slezak/United Airlines)
BD
By:
Brandon Doerrer
May 13, 2025 09:00 AM

Featured Stories

TV & Streaming
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale will be stepping down as TelevisaUnivision’s president of ad sales and marketing. TikTok's Tim Natividad will fill the role.

PH
By:
Parker Herren
Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
JS
By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station
Cannes Lions
How to land your next job at Cannes
LR
By:
Lindsay Rittenhouse
How to land your next job at Cannes
Top 5
The top 5 creative campaigns to know about right now
TN
By:
Tim Nudd
The top 5 creative campaigns to know about right now